For this Pinterest brief, Garnier UK took inspiration from a sales test run by Garnier DE (Germany) where they aligned with specific Pinterest best practices and saw a significant uplift in sales as a result. These included tasteful placement of brand logo at the top of each pin, providing inspirational content with a strong CTA, and showcasing unique product features and points of difference. The key goal of this campaign was to encourage the switch from makeup removal wipes to Garnier Micellar Water.
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