This project for Banana Republic featured quite a sparse brief but really nice assets from video content created for their February collection. The brand was transitioning into their spring/summer ‘Off Road Oasis’ concept, and this particular collection was themed around ‘Rugged Western Heritage’, incorporating western details like embroidery and fringe, ponchos, and luxe materials like suede. The ask was to create two 9:16 videos to promote this new collection on socials, while retaining an elevated, refined look and feel.
The first video utilised clips from existing content supplied by the client, which we had to fit to 9:16. I manually masked the logo out to hide it behind the model at the start, and reveal it from behind the cliff and model at the end. A simple idea with an effective result, having the logo feel like part of the scene in a refined way. Further key considerations included editing the footage to the beat of the music and ensuring the logo and text elements sat inside best practice safe zones across social platforms.
The second video utilised editorial imagery from the campaign for more of a product focus. I alternated transitions between the images to ensure it didn’t get too repetitive, while still aligning with the beat of the music. A challenge was selecting images that were able to crop in a way to work with the brand’s preferred logo overlay without faces or key details being covered.