Following the launch of Calm’s new app, Calm Sleep, we were tasked with creating a sizzle reel to capture the key milestones of the launch for them to celebrate their wins company-wide. As Creative Lead, my role was to work with the loose structure provided by the client, sourcing appropriate content and storyboarding out the different scenes in the video for a motion designer to follow when creating the video.
I then worked alongside the motion designer to collect numerous assets together, shortlist audio tracks that were upbeat and inspirational (but not too cheesy), and direct the overall style and flow of the video. The process was collaborative with the client; we provided a skeleton of the video to get preliminary feedback on the structure and content before proceeding with a more polished version. There were very few rounds of edits required and feedback after final approval was very positive.
