For this project, Clarins provided a suite of existing assets that they wanted repurposed and aligned to best practice for the Pinterest platform. They selected a package that included 4 static and 2 video ads, for a strong sales push featuring their Double Serum and new variation Double Serum Light Texture.
Repurposing video assets into this shorter, 2:3 format was a bit of a challenge – selecting clips which matched with the new flow and references provided, extending footage to allow space for copy, and editing supplied audio to fit the 9 second length.